Campaign for Real Beauty Uncovers the Beauty of Women over 50

Are you anti-age or pro-age(TM)? According to a recent Dove global study, nearly all women over 50 want to see a change in society’s view on women and aging. In addition, the majority of women believe that if media were reflective of the population, a person would likely believe women over 50 do not exist.

For the first time, a brand is talking to women about aging in appositive tone. Continuing its ongoing commitment to widen the narrow definition of beauty, Dove, the global beauty brand, is boldly challenging the “only young- is-beautiful” stereotype with the next phase of the Campaign for Real Beauty: pro-age. Designed to expose what our anti-aging society has been hiding, pro-age celebrates women 50+ by showing their honest, real beauty.

The initiative is being brought to life through a global communications campaign created with internationally renowned photographer, Annie Leibovitz, an over-50-year-old woman herself. The campaign features images of real women, literally uncovering all of their age spots, grey hair pieces and curves, demonstrating that women are genuinely stunning — at any age.

“Dove seeks to create an attitudinal change in the anti-aging category — from negative and fear-driven to affirmative and hope-driven,” says Kathy O’Brien, Dove Marketing Director. “Pro-age is about looking great for your age.”

It includes a first-of-its kind pro-age product collection — not anti-age but pro-age — specially created to meet the unique skin and hair changes women experience as they age. Designed with women over 50-years-old in mind, the vibrant packaging features a larger font size and highlights the active ingredients to help maturing skin and hair extensions look their best.

“I never thought about the implications of anti-aging until the suggestion of the pro-age line,” says Athena Uslander, a 51-year-old specialty bakery owner who is featured in the campaign. “Now I think anti-age means that you are constantly fighting this natural phenomenon of aging, whereas pro-age is a much more subtle way of dealing with the same process – making your body work with aging in the best way possible.”

The impetus for this campaign came from the realization that women over 50 are under-represented in society. It is far too common for 20- and 30-year- old women to be represented in media, advertising and entertainment, while women 40- and 50-plus are virtually ignored.

“Women over 50 are doing things today that previous generations never thought possible,” says Dr. Nancy Etcoff, Harvard University. “They are mothers of young children, CEOs of major companies, and students going back to school for advanced degrees. It is time for society to catch up with this new generation.”

Contrary to societal standards, this new breed of financially independent and socially active women shares the Dove pro-age philosophy that beauty has no age limit.

According to the recent Dove global study, “Beauty Comes of Age”:

- 87 percent believe they are too young to be old.

- 92 percent believe past generations of women over 50 were not doing the things women over 50 are doing today.

- 91 percent of the women surveyed believe the media and advertising need to do a better job of representing realistic images of women over 50.

- 97 percent believe society is less accepting of appearance considerations for women over 50 than their younger counterparts, with showcasing one’s body the least acceptable.

“Unfortunately, despite an increase in the population of the older demographic, age-related stereotypes are still very much alive in today’s society,” notes Dr. Robert Butler, founder of the International Longevity Center and a collaborator on the global study. “Our report showed that the lives of today’s older women do not reflect how society views them.”

Human Hair is Like Diamonds

The team at our hair extensions had another great show at IBS New York 2008. IBS NY is always a fun show because stylists attend from all over the world. In years past, we’ve noticed a lot of our new stylists come to us with little or no experience with hair extensions. However, due to its popularity, we now notice a lot of stylists are switching to our company after using other companies’ products. For marketing purposes we’d love to share the names of companies and reasons/complaints that you divulge to us, but also don’t want to upset anyone. So without mentioning names, we will mention your concerns so others can be on the lookout. Hands down the most common complaint about other hair extension companies is “the poor quality of hair”. With further questioning, we heard:

“A lot of black hair is mixed in with the blonde colors.”

“The hair is very dry and course.”

“The hair is beautiful when I first take it out of the package, but after my client washes their hair a few times, it loses that shine and becomes very dry and frizzy.”

“The hair quickly becomes a tangled mess, even when cared for properly.”

Unfortunately at hair shows, companies can and in some cases will tell you whatever they want just to get a sale. Keep in mind, exhibiting at these shows is very expensive, so can you blame them for trying to sell as much as possible? I say YES, if they’re lying to you. So how do you protect yourself from making the mistake of investing a lot of money toward a new human hair wigs

system, only to find out how bad the quality is? I wish there was some easy trick to it all, but there’s not. Human hair is a lot like diamonds. To the untrained eye, a fake can sometimes look even better than the real thing.

Be wary when companies start throwing around phrases like “Remy, virgin, European, Indian, cuticle” etc. Before going to a show, I would suggest that you jump online and do some research. Also try and find out how many years a company has been attending the show. Usually the small guys that throw a company together, just to make a buck, don’t and can’t keep coming back. Some of the major players that have been at this for many years are: Great Lengths, Hair Dreams, Socap, Cinderella and HairLocs.

We’re not afraid to list these companies because we believe in friendly competition. All of these companies have done good things for the progression of our industry. We encourage you to also look at our competition and make the decision that best suits you. Watch for future posts about some of the complaints that were mentioned above. There are answers and solutions for all of these concerns.

WE Assist you To purchase YOUR CELEBRITY LACE FRONT WIG

If you are going for lace wigs it is possible to acquire either celebrity lace front wig or full lace wigs. The wig you choose depends on how you'd like to style it. It is possible to component full lace wigs anyplace on the scalp. But celebrity lace front wig cannot be piled back to a ponytail. Both wigs final for about six months.

Go for custom-made lace wigs to acquire that all-natural look. Further dollars spent on them are seriously worth.

Let the celebrity lace front wig suit your face shape. Based on no matter if your face is round, oval, oblong, square or heart shaped pick a appropriate wig that complements your face and not the other way around.

Your celebrity lace front wig can have either French base or Swiss base. French lace is accessible in a number of colors. It can be far more sturdy. For the very first timers French lace would be the easy decision because it is easy to keep French lace. Swiss lace demands a great deal care to keep.

Your celebrity lace front wig is usually made from either human hair or synthetic hair. Human hair wigs appear quite true and offer you that all-natural glamour.

You get a great deal of styling possibilities with celebrity lace front wig. Any time you determine to get a single for you personally ensure that that it fits and suits you fullly.

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FRONT LACE WIGS Top IN RANKING

If there's hair loss on account of illness or the therapy of cancer people today must obtain out some alternate remedy. Affluent society can select an solution of hair plantation remedy, which can be high-priced and time consuming. Front lace wigs is just a hot cake for them.

The fine quality, real hair like appearance inspired females around the globe. This ready to put on arrangement is produced up of actual human hair, which can't be traceable even in a close appear.

They are high priced as a consequence of its high quality, and perform accomplished by the efficient craftsmen. The individual hair is meticulously fixed within a decent solution to give a organic appear. This lace front wig is produced up of a single donor; each and every cuticle faces precisely the same direction, so it provides organic look towards the wearer. It is actually ready inside a technically advanced manner inside a hygienic condition.

The quiet convenient factor about the front lace wigs may be the wearers don't even bother about it. They could do physical exercise, play any sort of sports and even sleep with out removing it. Superior high-quality adhesive material assists in fixing the front lace wigs towards the scalp tightly.

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BRAZILIAN HAIR EXTENSIONS: How you can Wear BRAZILIAN EXTENSIONS

We get it, you desire the Brazilian look and you want your Brazilian extensions now! This blog will help you get the best Brazilian hair extensions, whether it's Brazilian tape in or Brazilian clip in hair extensions. We will teach you ways to get the Brazilian look with hair extensions, the best way to blend them, and what to search for when getting Brazilian extensions. Any one particular can put on Brazilian extensions and make them appear great with these easy recommendations. Have you ever seen ladies who’s Brazilian hair extensions are as well light and look fake? So as to avoid that, we're going to inform you the way to pull off Brazilian hair extensions, without any person realizing you happen to be wearing hair extensions. How to get the Brazilian appear with Brazilian hair extensions:

Ahead of we begin, we want our customers to know not all Brazilian extensions are designed equal. In terms of Brazilian extensions, you've to know what you happen to be getting before you obtain. So, before we get you all excited about Brazilian extensions, we wish to show you would like to try to find prior to you get! Again, as you see below, not all Brazilian extensions are created equal. Lots of hair extension organizations mass make Brazilian extensions and have many mass production handle complications. This results in poor Brazilian fades and colors, resulting in really undesirable Brazilian hair extensions. We want you to understand this up front ahead of you search for Brazilian extensions. Glam Seamless Brazilian extensions are carried out is compact batches and possess a strict quality handle approach to make sure our extensions are salon top quality.

As an example, the photo on the left is Glam Seamless Brazilian hair extensions, the fade is nice and blends beautifully. The a single around the left is usually a significant competitors Brazilian extensions. As you can see, not all Brazilian extensions are produced equal. Study on to find out how you are able to opt for the very best set of Brazilian extensions and have wonderful hair.

GLAM SEAMLESS (LEFT) VS. OTHER BRAZILIAN EXTENSIONS (Correct):

Brazilian extensions are a terrific strategy to add length and color effects in an immediate and any person can pull them off using a excellent Brazilian extension set. The contrast of your dark and light just appear to appear truly wonderful on several girls, which is why so many are still requesting Brazilian hair at the salon. The Brazilian trend is one particular that should stay around for any whilst and appears good on lots of which is why it is in demand. Investing inside a set of Brazilian extensions is a superb idea as this Brazilian trend might be about for any whilst and also you can switch out your regular hair extensions for your Brazilian extensions any time you feel like switching up your appear. Brazilian extensions are good for adding a pop of color and are an awesome accessory to have to transform hair quickly. Brazilian hair is exactly where the root is darker and blends into a lighter shade. Inside the salon, this can be accomplished by hand painting (aka Balayage) to create a dark to light effect. Nevertheless, receiving Brazilian hair in the salon can price a whole lot, not to mention the bleach does damage the hair. For this reason a lot of are turning to Brazilian hair extensions to give them that wonderful blonde dark to blonde Brazilian appear devoid of the usage of chemical compounds or hours in the salon ruining their very own hair. Brazilian extensions are good for altering your appear without the need of needing to harm your hair or hold up with all the Brazilian look every single few months. Any time you have a pair of Brazilian extensions you will be able to add the color in and out when ever you chose.

The best way to Wear Brazilian Hair Extensions:

When you've got brief or medium length hair, you will be capable to wear Brazilian hair extensions without having Currently obtaining your personal hair Brazilian. (No chemicals essential, no funds spent on color at the salon). After you have brief to medium length hair you happen to be capable to put on hair extensions and they are going to blend effortlessly and can quickly add a pop of color. When buying Brazilian extensions just match the base color of the extensions for your own hair color and after that select the Brazilian color you want. Hold in thoughts, a lot more natural fade will look most organic, for example the chestnut brown Brazilian may be the most common since it looks organic and blends nicely. Lighter Brazilian will function when you've got them cut and blended or you currently have Brazilian hair. The great benefit for all those with brief to medium hair lengths is the fact that they may be able to alter their hair color effortlessly in an immediate with Brazilian extensions. Also, you don't really need to color your very own hair and will have the ability to save your revenue and hair even though still attaining the Brazilian appear. Just you'll want to have your Brazilian extensions reduce and blended inside the salon for by far the most all-natural appear.

When you have longer hair you will need to have your ends Brazilian already to produce confident that the extensions you select match your present Brazilian hair. Should you have extended hair that is one strong color and you try to put on Brazilian hair extensions it is going to not look all-natural and most will recognize that you simply are wearing hair extensions. When getting Brazilian extensions choose a base and Brazilian color that happen to be incredibly equivalent to your Brazilian hair. Retain in mind that you'll be able to go one – three shades within your Brazilian colors and it'll still blend properly. Just make certain to work with a color ring or sample to match your very own hair.

Practically any one can put on Brazilian extensions, but the most significant component is ensuring they match your hair and that the extensions are reduce and blended inside the salon. Obtaining hair extensions reduce will make them undetectable and can make all the distinction.

Selecting Brazilian Extensions:

Not all Brazilian hair extensions are produced equal, so be sure to know what the hair looks like ahead of you get. One of the most critical a part of deciding on Brazilian hair extensions would be to make sure you happen to be acquiring form a enterprise that has an incredible Brazilian blend and fade. The fade in the Brazilian extensions is the most important part of buying Brazilian extensions. Loads of firms have straight lines or never even blend at all! This is on account of mass production manufacturing problems. Here at Glam Seamless, we've a strict good quality manage for our Brazilian extensions to ensure every single batch includes a natural Brazilian fade, as if the hair stylist just hand painted the extensions themselves. We've tested numerous Brazilian extensions and have located that not all hair extension businesses are committed to taking the time for you to oversee the Brazilian fade! When this happens you end up with low quality hair extensions and wasted your income. Make sure that you simply buy a set of Brazilian extensions which are faded and blended completely. Any harsh lines and bad blending will look fake and also you won't adore your hair extensions. Make sure you get Brazilian extensions that look as if a hairstylist did it.

Brazilian Hair Extensions



You are able to almost wear any form of color Brazilian extension for those who do the following:

Acquire higher good quality Brazilian hair extensions with a all-natural fade
Ensure the Brazilian base matches your own base
Ensure that the contrast isn't also drastic (i. e black to platinum blonde Brazilian)
Be sure to have them cut and blended
Be sure the shade is within 2-3 shades of the personal
Don’t see Brazilian extensions that match your hair? Here’s what to complete:

Acquire blonde extensions (the blonde Brazilian you'd like)
Have your stylist color them for you
Have them applied, reduce and styled
Inform us, do you like Brazilian extensions? Have you had a terrific practical experience wearing them?

Wearing Long African American Wigs As Protective Style For Organic Hair

When your hair is in transition from getting relaxed to being in its organic state, it desires protective styling to help retain new development. But even following your hair has completed the method of transitioning, protective styles for natural hair must be worn to assist prevent breakage and to frequently help maintain your hair and scalp healthy.

Lengthy African American wigs are one particular protective style that many females really should right away assume of. Just as with other protective styles, extended African American wigs protect your hair and particularly the ends in the elements and from becoming overly manipulated for the duration of styling. They reproduce the appear of a variety of natural curl patterns, not simply can they shield your hair, but it is extremely attainable that nobody will even know you are wearing a wig.

Lengthy African American wigs are also the protective style that may be changed and styled additional immediately and simply than some other styles like weaves, braids, and twists. Most effective extended African American wigs like full lace wigs may take a little time at first to learn tips on how to place on and safe with self-confidence, but when you get the hang of it, you could simply put on a single and take it off everyday, or else put on it for many days at a time.

With suitable care, even the low-cost long African American wigs can last from one year to 18 months. For some women, that’s adequate time to develop their natural hair to their goal length. But even when your hair calls for a lot more time for you to reach the length you'd like, a fantastic wig can see you by way of a significant amount of your growing-out procedure.

Make the Look of Human Hair Wigs Looks Best

It doesn’t matter you get the inexpensive human hair wigs from the human hair wigs on the net retailer like Prettywighair.com or some other stores, you ought to be certain the appearance of your human hair wigs appears finest on you.

The most beneficial human hair wigs are normally created of high-quality material and possess the suitable color and style for you. A realistic women’s wig is actually a wig that looks great on you. This doesn’t imply you can not have entertaining, but be careful of going from long, curly, jet-black hair to a bleached-blonde bob.

What ever color you choose, be sure that the wig has highlights. Never buy a wig in the event the color remains uniform when held inside the light. Natural hair color has light, medium and dark strands mixed to make the all round hue, plus a great wig must include this assortment of hues at the same time.

Generally try the wig on to decide if the particular hairstyle looks flattering. You could do a virtual makeover in case you like, but practically nothing can replace really seeing the wig in your head. Toss and turn your head to verify that the wig’s look remains natural about the edges and scalp. The hairstyle you select will also have an effect on how realistic your wig seems, so stick with flattering cuts.

Even though the wig appears terrific, ensure that it's comfy. In the event the wig itches or is as well tight, it’s going to show, as well as the reality that you are wearing a wig will be clear. You will really need to know your head measurement and adjust sizes as necessary.

For the very best final results, you ought to take your wig to a stylist familiar with wig care for an initial fitting. The stylist are going to be capable to trim and shape the wig for probably the most natural and appealing look feasible. An excellent stylist must also be able to instruct you on the best way to preserve the style at property and supply strategies on general wig care.

Spend close attention towards the manufacturer’s directions about right care and maintenance for the wig. It’s vital to keep your wig in the most effective shape possible to maintain probably the most realistic appearance. Also use washing, conditioning and styling merchandise designed specifically for wigs.